71 Video Marketing Stats for 2022
Well into 2022, it’s clear that more than ever, video is everywhere.
From digital billboards (OOH placements) to social media ads that thread seamlessly into regular posts, and everything in between. It’s almost impossible to ignore video in the marketing world.
There’s no doubt that video is one of the most powerful marketing tools available, and it’s only going to become more important in the coming years. As our world becomes ever more digital, a video experience for marketing is crucial. If you’re not already using video to promote your business, now is the time to start.
If you’re still putting off creating video content for your business, you’re missing out on a gold mine of potential.
If you are still on the fence, here are 71 statistics showing the value of video marketing for 2022 and beyond.
Video Marketing Stats 2022
1. 99% of consumers enjoy watching video content from brands online.
2. 98% of marketers believe that video will play an important role in marketing over the coming years.
3. 84% of marketers plan on including video content in their marketing strategy over the next several years.
4. 94% of consumers indicated that watching a video helped them make a purchase decision at least once.
5. Of those consumers, 72% were swayed by a product demonstration video.
6. 76% of marketing teams invested in video production in the last three years.
7. Of those teams, 44% tackled production internally.
8. 28% of those marketing teams hired a production company.
9. And 23% of the marketing teams hired freelance support.
10. 62% of businesses planned to spend under $2,500 on their next video production while on the other extreme, 10% planned to spend over $10,000.
11. 55% of online marketers planned to create an explainer video or a brand video for their next marketing campaign.
12. 70% of marketers currently post one to four videos per month across a variety of marketing channels.
13. If they had to choose one social platform to distribute video content, 26% would choose LinkedIn, 25% would choose Facebook, and 24% would choose YouTube.
14. Website and social media platforms were the top two marketing channels preferred for video distribution.
15. The top 2 metrics marketers consider are engagement and conversion rate.
16. The top 2 traits consumers consider for an engaging video are clear messaging and authenticity.
17. The top 3 platforms consumers prefer for watching video content are YouTube, Instagram, and Facebook.
18. 62% of consumers prefer to watch video content on a smartphone or tablet.
19. 99% of consumers prefer watching video content from brands.
20. Over 90% say they discover new brands or products on YouTube. (Google)
21. Video ads were the NUMBER ONE way consumers discovered a brand that they later purchased from. (Animoto)
22. 85% of marketers indicate that video is an effective way to get attention online. (Animoto)
23. 84% of marketers say that video helped them generate leads. (Wyzowl)
24. 83% of marketers say video has increased user time on their website. (Wyzowl)
25. 86% of marketers say video has helped increase website traffic. (Wyzowl)
26. 94% of video marketers say that video helps increase consumer comprehension of their product or service. (Wyzowl)
27. Viewers say that they retain 95% of the marketing message when obtained through video. (Social Media Week)
28. 93% of brands acquired new customers from a video on social media. (Animoto)
29. 78% of marketers say video directly helps increase sales. (Wyzowl)
30. 84% of consumers say they’re convinced to buy a product or service by watching a brand’s video. (Wyzowl)
31. More 50% of shoppers say online video helps them in buying decisions with a specific brand or product. (Google)
32. 43% of video marketers say video reduces the amount of support calls they receive. (Wyzowl)
33. 93% of consumers say that video is helpful for post-purchase instructions. (Animoto)
34. More than 40% of global shoppers say they’ve purchased products discovered on YouTube. (Google)
35. 65% of people say YouTube is their favorite channel for watching user-generated content.
36. 83% of global consumers prefer YouTube to watch video content. (Hubspot)
37. 87% of YouTube viewers say that they feel like they can make an easier decision to purchase or not purchase while on YouTube. (Google)
38. YouTube is the number one purchase-driver on social media. (Animoto)
39. 58% of people say they’ve become more interested in a brand or product after seeing it in Instagram Stories.
40. 77% of marketers have posted a video on IGTV.
41. 50% of people say they’ve visited a website to buy a product or service as a direct result of seeing it in Instagram Stories.
42. 1 in 4 consumers made a purchase after seeing a story on Instagram. (Animoto)
43. The best video length for engagement on Facebook is between 2 and 5 minutes.
44. Accounts with over 100,000 Facebook followers post 71% of all video content. (Social Insider)
45. TikTok has only around 1 in 10 video marketers using the platform.
46. Out of the marketers using TikTok, 66% report having success. (Wyzowl)
47. 63% of all videos with the highest click-through rate present the key message or product within the first three seconds. (TikTok)
48. Vertical (or portrait) TikTok videos have an average 25% higher 6-second watch-time than horizontal (landscape) TikTok videos.
49. Tweets with video attract 10 times more engagements than Tweets without video. (Twitter)
50. Video consumption is the number three reason people use Twitter. (Hootsuite)
51. People watch more than two million videos on Twitter every day. (Hootsuite)
52. Promoted Tweets with videos save more than 50% on cost-per-engagement.
53. LinkedIn users are twenty times more likely to share a video than any other type of post. (LinkedIn)
54. Content on LinkedIn designed for silent viewing is 70% more likely to be watched all the way through to the end. (LinkedIn)
55. YouTube, Netflix, Amazon Video, Disney+ and Hulu account for 80% of all connected TV viewing. (Comscore)
56. In 2020, streaming households surpassed pay-TV households for the first time in history. (Nielsen)
57. 17% of marketers who don’t currently use video say it’s because they don’t know where to start. (Wyzowl)
58. 17% of marketers who don’t currently use video say it’s because it’s too expensive. (Wyzowl)
59. 16% of marketers who don’t currently use video say it’s because they lack the time. (Wyzowl)
60. 96% of marketers have purchased ad spend for video. (Animoto)
61. 70% of businesses say they’re creating more videos now compared to the same time last year. (Animoto)
62. 46% of marketers are using live video as a social media tactic. (Hubspot)
63. 86% of businesses now use video as a marketing tool.
64. Video is the number one form of media used in content strategy, overtaking blogs and infographics.
65. 88% of marketers plan to devote more money to video campaigns in the future. (Social Media Week)
66. 99% of marketers say that they will continue to use video in their approach.
67. 78% of people watch videos online each week, with 55% of those watching on a daily basis.
68. 85% of people would like to see more video from brands.
69. 69% of people prefer to learn about a new product or service by watching a short video. (Wyzowl)
70. 88% of people say video helps with collaboration and improving efficiency in the workplace. (Limelight)
71. 84% of marketers rank video creation skills important when hiring for a new marketing position.
If you’re convinced that video marketing is important for your business, click below to schedule a free consultation call with us! We’ll discuss your goals and come up with a video strategy that works for your audience, your goals, and your budget.
We’re here to help!