There’s no better content in most situations than video. It brings together images and sound. It has the ability to tell a story in a short time without requiring any work on the part of the viewer.
FOR CONTENT MARKETING, NOTHING IS BETTER THAN VIDEO!
While the stats are spread over a wide variety of the type of video content, the important information is still there:
This comes to the next important question though:
What type of video marketing do you choose?
Video marketing statistics don’t easily point out the importance of quality. They may say that “bad video” isn’t preferred, but who’s to say what “bad video” really is?
To see the results that video promises, it’s most important to first know who is watching. Who are you telling the story to is more important than the story itself – at first.
Just as you wouldn’t build a website and then never do anything with it (or maybe that’s exactly what you’ve done), don’t invest in a video and then just assume it’ll do all the work for you. The video needs traffic in order to do it’s job.